A 2019 Jeep Grand Wagoneer Failure is coming

2019 Jeep Grand Wagoneer is going to Fail (and why)

A 2019 Jeep Grand Wagoneer Failure is comingThe 2019 Jeep Grand Wagoneer is going to fail! (but it doesn’t have to)

Here’s why it will fail, and what they can do to make it a success.

The return of the uber classic Jeep Grand Wagoneer has Jeep fans (myself included) very excited. Recently, following a dealer meeting, photos of what could be the new 2019 Jeep Grand Wagoneer were leaked.

Take a look…

Leaked 2019 Jeep Grand Wagoneer Photos

You can see the progression of these vehicles regarding style. Jeep has done a good thing by trying to unify the design of vehicles from the Cherokee up to the proposed Wagoneer.

Here’s the problem, that Wagoneer looks like a Dodge Durango with Jeep Grand Cherokee accents. There’s a good reason for that. According to a post over at Autoblog.com, it pretty much is a rebranded Dodge Durango! Here is what they wrote:

The Grand Wagoneer will be about the size of the Dodge Durango three-row crossover and will be based on the platform used by the next-generation Grand Cherokee. The GC and Durango currently share a platform based on one used by Mercedes for its large SUVs, and it is not yet known whether the new Jeeps will use an evolution of that platform or something new.

From what I have read, Jeep has an issue with adapting their facilities to handle production of a true full sized SUV. As a result, they are trying to stretch a Grand Cherokee, and my belief is this game plan will result in a Jeep Commander like outcome for the Jeep brand. For those that don’t know, the Commander took sales away from the Grand Cherokee; it came out when gas prices were soaring, and worst of all the third-row seating was only big enough for a 3-year-old old. The Commander was pretty much doomed from its inception.

It was a major failure for Jeep.

With this said, I like the styling of the Commander. It’s the kind of vehicle that’s good for the family, but you can also take it offroad with ease. Not to mention it’s one of the least expensive used Jeep that is trail rated.

But that’s not the only reason I think the 2019 Jeep Grand Wagoneer will fail if it is simply a rebranded Dodge Durango. You see, the real issue I see is that management continues to position the Wagoneer against the likes of Range Rover. Maybe overseas that’s a good thing, but here in the states, very few of us care about the Range Rover.

Here in the good old USofA, we like our big, carry everything with us including the family, their friends and all of our gear to anywhere we want. In the US, the Jeep brand needs to compete with the Chevy Tahoe, GMC Yukon and maybe even the Cadillac Escalade. Jeep can accomplish this through multiple versions. (Think Grand Cherokee, SRT8, Overland, Limited, etc.)

I get that the Grand Wagoneer was the ultimate luxury wagon of its time. It’s one of the reasons we still have such fond memories. It was a go anywhere luxury vehicle.

Don’t believe me? Just take a look at the 1983 Grand Wagoneer ad. They were talking about $2.5 million dollars in their advertisement back in 1983.

Jeep Grand Wagoneer 1983 Advertisement


Consider this…

$2.5 million dollars in 2016 terms is equivalent to $6,058,529.71 today based solely on inflation.

inflation of Jeep Grand Wagoneer
source: dollartimes.com/inflation/inflation.php?amount=10000&year=1983

Don’t get me wrong; I too want to honor that luxury heritage. But Jeep needs to sell vehicles to make a profit. Their target market is me. I am married with two kids, I have a dog and I have a profession that gives me the disposable income to afford a high-end luxury SUV. If I were to buy a new SUV, I would probably choose the GMC Yukon or Cadillac Escalade. I would not even consider a Range Rover. Sure they look good, but it does not serve my needs. It’s the same reason I no longer own a Grand Cherokee. I need third-row seating and room for all of my gear. A Range Rover nor a Jeep gives me that flexibility today.

So, if Jeep ever actually makes good on their promise to bring back the Grand Wagoneer, they better get it right, or it will be an EPIC FAILURE. For the American market (and selfishly for me) I want a Jeep that will compete directly with the GMC Yukon, NOT the Range Rover.

For now, I will keep my current 2011 Lexus GX 460 Premium SUV for my daily driver and my 1987 Jeep Grand Wagoneer for my weekender.

For those that don’t know, here’s a peek at my prized 1987 Jeep Grand Wagoneer:

1987 Jeep Grand Wagoneer

Thanks for reading. I truly hope Jeep get’s the new Grand Wagoneer right, but I fear it will go down in flames just like the troubled Jeep Commander.  <come on Jeep — I am pulling for you!>


A 2019 Jeep Grand Wagoneer Failure is coming

Keyword: 2019 Jeep Grand Wagoneer


10 thoughts on “2019 Jeep Grand Wagoneer is going to Fail (and why)

  1. Agreed! My family purchased dozens of Wagoneers and Grand Wagoneers from the 1960s through 1991, both for personal use and as company vehicles in our family business.
    We bought Wagoneers because they were the most luxurious, most capable, best driving, handling, and riding four wheel drive vehicles available. They were hands down the best looking 4×4 on the market as well, with timeless classy styling that was equally at home on a construction site, at the country club/golf course, a Sunday morning church service, or fishing on the beach at Cape Hatteras NC.
    Jeep has some very very big shoes to fill from the standpoint of reviving/continuing the class leading status of the original Grand Wagoneer.
    When discontinued the Grand Wagoneer was still the finest and most capable 4×4 SUV on the market(my opinion) but judging from the brand new Tahoe I looked at recently the luxury SUV competition is much stiffer now.
    A warmed over Dodge Durango with some Grand Cherokee type grill slapped on the front isn’t going to cut it, particularly with MSRPs predicted to start around $60,000 to $70,000 and go up from there. I hope they manage to pull it off. We’ll see.
    K.E. Hobbs

    1. I really hope they get it right. If they do, I will likely get one as my DD. Possibly a lease when new just to test if the hold their value or drop like a rock. Time will tell, but I’m still leaning towards it being a flop until proven otherwise.

  2. Hey, just a guy with just a passion for Jeeps; you are also a guy with an absolutely accurate point of view regarding the forthcoming Wagoneer. If Chrysler would take your advice, they could compete with GM in earnest in the SUV market.

    Thank you for laying it all out correctly.

    1. Thanks Alan.
      I hope they get it right, but I have a feeling it will be a failure. There have been some test mules spotted with camo coverings, and they still look like a Dodge Durango. That is, if what was seen was truly a test Grand Wagoneer. I think it will be too low to the ground and it will end up looking like a blend of a new GMC Acadia and a Dodge Durango.
      time will tell I guess.

  3. I hope FCA reads this article it echoes my sentiments perfectly. I have been delaying buying a new SUV waiting for the Wagoneer but looks like it has been delayed again now 2021. I own 2 Commanders a 2006 Sport 4.7L & a 2010 Limited 5.7L Hemi. They are the perfect vehicle for me I can get 4 guys & all our fishing gear in & go anywhere in comfort. I’ll probably end up buying a Tahoe Z71 which is a shame as I have been driving Jeeps since 1990 yes 28 years. But this is the problem when European designers try to bring there ideas to North America. Wake up FCA we want a rugged roomy SUV that can actually go off road & I do not mean the mall parking lot!

    1. Paul, I fully agree. This post has been my most read article. I am planning a follow up laying out exactly what I want in “my” new Grand Wagoneer. Supposedly FCA has done a lot of research, but we shall see.
      Ps: I like that 2010 Commander. I think it should become popular for off-road eta. There is a lifted Commander near me and it always catches my eye.
      More to come…
      And thanks for the comments!

      1. Thanks Kern, both my Commanders are lifted & leveled with 255/70R17 ATs & Bilstein HD shocks & call me old fashioned but apart from the off road capability what I really like is that the gear shift & hand brake are in the right place.

      2. Ahhhh Bilstein shocks! I should do an entire post on why everyone should use Bilstein shocks. Clearly some of the best money a vehicle owner can spend on their vehicle. Are they more expensive? Yes. Is it worth it to me? Absolutely!

  4. That’s not the reason it’s going to fail. Although it may be a contributing factor, it’s not the underlying one. The Italians just need to look north to their German friends and ask “Why did the Phaeton fail?” Let’s look at that. It was a car that took a LOT of it’s technology from Bentley. That’s nice. As a matter of fact, most of those that purchased a Phaeton said it was one of the best cars they ever owned. The problem wasn’t with those that DID buy the Phaeton it’s all those that WOULD have bought the Phaeton but didn’t because……. NO ONE IS GOING TO PAY $100,000 FOR A VOLKSWAGON. Period.

    Jeep head Mike Manley hinted that the upcoming Grand Wagoneer could enter Jeep into the ultra-luxury end of the SUV market. “I don’t think there’s a maximum price ceiling per se for Jeep,” he said. “If you look at the upper end of the segment in the US, for me, the Grand Wagoneer done well can compete all the way through this segment.”

    So….. when you’ve got Range Rover’s that start at 90K and go up to 140K, Lexus SUV’s at 100K, Mercedes SUVs at 100 – 130K, that means Jeep thinks it can compete at that level. Back to what I said about the VW…



    1. Thom,
      All good points. Of those vehicles mentioned, only Toyota/Lexus are worth the money. The others all see their used values drop like a brick. T/Lexus build such a reliable product you can drive it for 20+ years and never hear a rattle.
      Range Rovers… watch @DougDeMuro’s YouTube video on his CarMax warranty! Just proves your point.
      Mercedes the cost to maintain is outrageous especially out of warranty.
      I actually think the 90k point is “doable” at the high end for now. Business owners can/will buy them due to tax benefits but most will lease first to test the future value.
      I do think it’s CRAZY for an all SUV lineup not to have a 3 Row big SUV like the Tahoe/Yukon lineup.
      I am planning a follow up article soon. Will be reaching out to FVA for comment.

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